Sknups raises $3.5M for blockchain game collectibles and unveils Dolce & Gabbana partnership
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Digital fashion collectibles platform Sknups has raised $3.5 million in funding and announced a worldwide gaming partnership with fashion house Dolce & Gabbana.
London-based Sknups (pronounced Skin Ups) is a new digital collectibles platform for fashion and beauty creators in the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.
The funding comes from fashion and Web3 investors including angel investors and traditional funds, including Redrice Ventures, Blue Wire Capital and Adelpha. Sknups also plans to work with Dolce & Gabbana to bring its Italian signature style into games.
To commemorate the Dolce & Gabbana announcement and lead into the first collectible campaign, a new inaugural digital drop is now live at sknups.com.
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Founded in 2020, Sknups wants to empower gamers, crypto and fashion followers to level up their skins across Web2 and Web3 digital worlds. Sknups launched in stealth open-beta in December 2021 and has since signed a mix of global fashion brands and emerging young streetwear designers such as Benny Andallo and James Mack. Sknups will shortly be announcing further collaborations with leading brands and cultural icons.
“We saw the opportunity for brands to move more in a digital world to connect better with Gen Z consumers in the places where they
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