Shopify launches Collabs, a new way for creators to earn revenue on the platform
Shopify announced today that it’s launching a new“Shopify Collabs” offering to connect creators with merchants on its platform and give them a new way to make money. With this new product, Shopify says creators will be able to easily discover and partner with independent businesses.
Creators can get started by applying for a Shopify Collabs account, after which they will be able to browse for Shopify merchants that align with their audience. Once creators find brands they like, they can partner with them and curate a list of their products to share on social media using using Linkpop, Shopify’s link in bio tool. When someone purchases a product using the link a creator has shared, the creator will receive a payment.
The company told TechCrunch the pay structure for Collabs can differ with each merchant and that creators can receive their funds directly through their PayPal account.
Shopify says Collabs makes it easier for creators to monetize while also giving independent businesses a new sales and marketing channel. Merchants can opt-in to the new Collabs offering and make their store and products discoverable, after which creators can apply to join that merchant’s community. Collabs can then be used to manage the relationship between creators and merchants to ensure that the creator has everything they need, such as unique links and discount codes. Since Collabs is built on Shopify, the process is managed from the merchant’s Shopify admin, which means that inventory, order and customer information are kept up to date.
“Shopify is where the world’s best independent brands go to build their businesses,” said Amir Kabbara, Shopify’s Director of Product, in a statement. “With Shopify Collabs, we’re making it simple for
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