Sega Confirms it’s Set to Acquire Angry Birds Developer Rovio for $775 Million
gamingbolt.comRecent reports claimed that Sega would soon be announcing the acquisition of Angry Birds developer Rovio, and that announcement has indeed now been made. The Japanese company has confirmed that it has submitted an offer for the Angry Birds developer.
Sega is looking to acquire Rovio in its entirety in a deal worth €706 million, which roughly translates to a little over $775 million (as opposed to the previously reported $1 billion price). Sega confirms in its announcement that the acquisition is “a friendly takeover” and one that Rovio’s board of directors has “agreed to” and “expressed support towards”.
Unsurprisingly, Rovio’s ownership of the Angry Birds IP and its presence in the mobile gaming space are key to the acquisition. Sega says it “aims to accelerate its growth in the global gaming market and increase its corporate value by generating synergies between SEGA’s existing businesses and Rovio’s strengths, including its global IPs and live-operated mobile game development capabilities.”
The company will look to utilize Rovio’s “distinctive know-how in live service mobile game operation, to bring SEGA’s current and new titles to the global mobile gaming market, where there is large potential, and many users can be accessed.” It also intends to support cross-platform expansions of Rovio’s IPs and help both Rovio and Sega itself expand their IPs across media.
Sega’s president and CEO Haruki Satomi said: “Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been SEGA’s long-term goal to accelerate its expansion in this field. I feel blessed to be able to announce such a transaction with Rovio, a company that owns Angry Birds, which is loved across the
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