Saints Row customization uncovered

blog.playstation.com:

Saints Row’s customization suite is guaranteed to delight and excite: there are virtually no limits to what you can do and there are no rules as to how you do it. You get the ultimate freedom to express yourself in Santo Ileso – what we call the Weird, Wild, American South West – let’s take a look at what this actually means.

We put player choice first in Saints Row; across the board we offer the best, most vibrant mix of customization features that make this by far the best customization toolset in a Saints Row game to date.

You can adapt almost anything in outlandish or aspirational fashion. From the end of the very first missions you will unlock the ability to update your boss character with clothing, emotes and even your weapon of choice with an almost endless number of options from one of the stores across the city.  As you progress through the game you will earn the cash needed to keep your look up to date.  Through the Criminal Ventures you and your fellow Saints take part in you can modify parts of the city itself, including the Saints HQ – it’s your time to take over Santo Ileso and make it your own; so go build your criminal empire in style.    

We’ve removed the boundaries of gender for players – you can put anything on without limits and rules. Our best in class tools let players choose what their definition is for cool. Serious or silly, we let players express themselves and generate looks that either resemble their own persona, another’s, or even something other-worldly.

You can craft your perfect boss and show off your own style with a copious choice of clothing. With each individual item being customizable – layered clothing is back, so you can add underwear, a t-shirt and then a jacket, and accessorize