Roblox will launch VIP party and musical show for The Brit Awards
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Roblox will host a first-ever virtual VIP party for The Brit Awards, the United Kingdom’s version of the Grammy’s.
Roblox will host the post-show celebration will also feature an exclusive virtual performance from U.K. Gen-Z artist, PinkPantheress.
From February 8 through February 13, Brits Awards nominees and honorees will be jumping into the VIP Party world, which is now open, for virtual meet and greets with fans. On Wednesday, highlights from the show itself will be aired on the “metaverse stage,” Roblox said.
And on Friday, February 11 at 9 am Pacific time, the premiere of the PinkPantheress concert in Roblox will be held. Performances repeat every hour on the hour throughout the weekend. Roblox said about 20 people can get into each instance of the party per server.
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The concert will feature PinkPantheress in avatar form performing some of her most popular tracks, including Just For Me and Pain from her debut mixtape, To Hell With It. PinkPantheress is coming to Roblox fresh off of two U.K. top 40 singles chart hits and over half a billion streams to date with her recent debut mixtape. She was the winner of the BBC Sound of 2022 and graced the cover of CRACK Collections and ES Magazine last year.
“I’m so glad I got to do a performance for the Roblox and BRITs families,” said PinkPantheress, in a statement. “As someone that loves video games and escaping into my own virtual world, I’m hoping I took everyone on an experience.”
Development studio Dubit created the immersive
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