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Roblox showed off its vision for the combination of user-generated content and generative AI.
Dan Sturman, CTO of Roblox, said in a blog post that the company sees an opportunity to use generative AI techniques to revolutionize creation on its platform.
Making it easier for creators to build games is part of its mission, and Roblox provides creators with a platform that enables end-to-end tools, services and support to help them build the most immersive 3D experiences, Sturman said. For certain, there is pressure for Roblox to respond to the wave of excitement around generative AI and show that it isn’t going to be passed by in this technology wave.
With Roblox Studio, creators have the chance to use out-of-the-box and free tools to build their experiences and publish immediately on all popular platforms, reaching as many as 58.8 million people daily worldwide, he said.
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“With the advent of generative AI techniques, however, we are seeing an opportunity to revolutionize creation on the platform, both by augmenting Roblox Studio to make creation dramatically faster and easier, and also by enabling every user on Roblox to be a creator,” Sturman said.
Sturman said generative AI learns the underlying patterns and structures of data and generates new content, such as images, audio, code, text, 3D models or other forms of media, that have not been seen before.
“With a dramatic acceleration in these tools’ effectiveness for everyday
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