Sony's PlayStation VR2 headset recently hit the market, but early projections suggest that it may not be selling as well as the original PS VR, which was the best-selling virtual reality headset of its time. The projected sales of PS VR2 in its first five weeks indicate a slower pace when compared to the original PS VR.
Assuming that sales would be front-loaded in the device’s release month when the biggest VR enthusiasts are picking it up and many high-profile games are launching, it does not look like there is much that can be done at this point to make up for the lackluster sales numbers short of doing something fairly drastic.
Sony Cuts Output of PlayStation VR2 Headsets After Disappointing Pre-Orders [UPDATE]
As reported by Bloomberg, VR analyst Francisco Jeronimo suggests that a price cut for the PS VR2 may be required in order to avoid complete disaster. According to a report from the research firm that Jeronimo works for called IDC, PS VR2 is projected to sell around 270,000 units between its release date on February 22 and the end of March. In comparison, the original PSVR sold 915,000 units between October 2016 and February 2017, four months after its debut, and reached 1 million sales in June of that year.
Sony had set a goal of 2 million units for PS VR2's launch window, which contrasts with the projected sales of fewer than 300,000 units by the end of March. It is far too early to deem PS VR2 a financial disaster, but it is possible that the high price of $550, which is more expensive than both of the PS5 models available to purchase, plus the fact that a PS5 console is required to use PS VR2, may be limiting the peripheral’s sales. IDC also agrees with this logic in its analysis, stating that the price of PS
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