PS5 Has Had a 51% Market Share in the UK Over the Last 6 Months
gamingbolt.comOver the last year, the worldwide supply shortages that PS5 sales had been constrained by have eased up significantly, and unsurprisingly, that has resulted in major increases in sales for Sony’s console. That, of course, has been reflected in the UK as well, as evidenced by data provided by Gfk (via GamesIndustry).
As per said data, the PS5 has had a dominant share of the market in the region over the last 6 months, standing at 51%, which is up from a 43% share over the last 12-month period. On the other hand, Xbox Series X/S and the Nintendo Switch have both seen declines in their market shares, with the former having dropped from 26% in the last 12 months to 23% in the last 6 months, and the latter from 34% in the last 12 months to 25% in the last 6 months.
Where the PS5 is concerned, as per GfK games boss Dorian Bloch, its increased sales can be attributed to “unrestricted sales on the standard PS5 hardware model, aggressive price promotions in July and August, and the recent EA Sports FC 24 bundle.”
With the PS5 Slim, Marvel’s Spider-Man 2, and additional bundles driving sales, presumably, Sony’s console will continue to post healthy numbers over the coming weeks and months.
Sony recently announced that the PS5 has now shipped over 46.6 million units worldwide. The company has previously said it intends to ship a record-breaking 25 million units of the console in 2023.
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