Pokimane Comments on Twitch Revenue Changes
For many of Twitch's biggest creators, the massively popular streaming platform has turned a hobby and a passion for live streaming into a career and has helped to create some of the internet's biggest stars. Twitch streamers like xQc, TimTheTatman, and Amouranth have become among the platform's biggest creators, and many have made streaming on the platform their main method of earning money alongside endorsements and sponsorships. Now, proposed new revenue changes would look to significantly alter how the platform's top talents earn their money, and many are expressing their concerns about the change.
Earlier this week, a report from Bloomberg claimed that a panel of anonymous streamers had come forward to speak about massive changes Twitch is reportedly considering for the website. These moves would see Twitch slashing monthly subscription revenues for its top streamers from a 70% cut down to 50%, with the platform shifting gears to push ad revenue as the way for streamers to earn money, encouraging streamers to run multiple ads per hour for higher wages. While ads are a part of Twitch's monetization model now, the new system would push ads even harder, and popular streamer Pokimane recently gave her thoughts on the move.
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A recent tweet from Pokimane gives her thoughts on the proposed changes to Twitch, offering criticisms against Twitch's theoretical ad-based model. As an alternative to Twitch's current system of running video ads that take viewers out of the stream for the ad's duration, Pokimane suggested Twitch implement more on-screen ads like sidebars and underlays or even picture-in-picture ads, so viewers don't miss part of the stream. Pokimane was
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