Pokemon Day Gets New Logo for 2023

gamerant.com:

With just under two weeks to go until its anniversary, Pokemon revealed a new logo for this year's Pokemon Day event. The annual celebration is observed at the end of February to mark the release of the first Pokemon games in Japan, which were 1996's Pokemon Red and Green for the Game Boy.

Since the franchise's launch, Pokemon has become a worldwide phenomenon, with generations of fans coming together to battle, trade, and meet others like them. With over a thousand Pokemon to catch at the time of writing, the franchise shows no signs of slowing down. However, with the imminent arrival of the new Pokemon anime season this spring, the first without Ash Ketchum and Pikachu in the spotlight, the focus of this year's Pokemon Day hearkens back to one of the core tenets of the Pokemon franchise.

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A new logo was revealed to commemorate the 2023 Pokemon Day, which was posted by Serebii on Twitter. The logo features Pikachu's face in front of a Poke Ball outline, with the words «Pokemon Day» around the logo itself rather than on top and below it in a straight line as had been the case in previous years' logos. The color blue, which is commonly used in Pokemon's international branding, is absent in this year's logo.

In addition, Pokemon also revealed a new marketing campaign ahead of the franchise's 27th anniversary in the form of a one-minute YouTube video. The video focused on Pokemon players of all kinds coming together to battle, trade, and collect Pokemon. Whether it's connecting with long-lost companions, making new friends, or finding new partners for life, the Pokemon series as a whole was founded on that very notion. The company also