PlayStation Needs to Take a Long, Hard Look at Itself | Push Square

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In an unprecedented move, Sony will axe Concord on 6th September, just two weeks after the high-budget first-person shooter released. This multi-million dollar blunder goes beyond disaster – it’s an absolute embarrassment, and will forever be a stain on the format holder’s record. PlayStation’s always had first-party flops, but this product was so utterly rejected by its audience and the industry at large that it gives us a glimpse into an organisation utterly out of touch. It’d also probably put PS Studios boss Hermen Hulst under the microscope – if he hadn’t already been prematurely promoted to co-CEO.

Dead practically on arrival

Respawn

Hindsight is everything

As it happens, the ex-Guerrilla managing director will probably escape most of the blame here, as ire will instead be directed at disliked executive Jim Ryan, who departed the company earlier in the year. However, Ryan would have only been responsible for signing the cheques in this excruciating incident – this was Hulst’s baby through and through.

He said as much in 2023, when PlayStation acquired developer Firewalk Studios. “We continue to be impressed by the team’s ambitions to build a modern multiplayer game that connects players in new and innovative ways,” the Dutchman wrote on the PS Blog. Concord would go on to connect players in new and innovative ways, of course – as it was met with a level of disdain and indifference on a scale we’ve never seen before. Analysts suggest the title may have sold as few as 25,000 copies, undoubtedly making it PlayStation’s biggest ever bomb. Even forgotten forays like Kill Strain lasted six or so months.

It’s worrying that Sony allowed this product to reach the market at all. There would have been focus testing and extensive analysis behind-the-scenes, and apparently no one on a six-or-seven figure salary was able to pick up on the problems. The platform holder, instead, doubled down: spare a thought for poor upcoming Amazon Prime television show Secret Levels, which