PlayStation names Liliana Laporte as its new EMEA VP
Christopher Dring
Head of Games B2B
Friday 22nd April 2022
Sony Interactive Entertainment has named Liliana Laporte as its new VP of EMEA global channel sales.
The Sony veteran began her career in various marketing roles at Jerónimo Martins in Portugal, before joining Sociedade Central de Cervejas S.A. (owned by the Heineken Company) as Business and Innovation manager. For the past 17 years she's held several sales and managerial roles at PlayStation, most recently as general manager for the Iberia, Mediterranean, Adriatic and Balkans territories.
Laporte will report to Veronica Rogers, SVP and Head of Global Sales and Business Operations.
"Liliana will hold a vital role in appropriately scaling PlayStation's business across all of EMEA," Rogers says. "We are thrilled for her to continue her strategic vision for SIE's EMEA region with the goal of bringing the PlayStation business to even more fans."
Laporte leads a new EMEA hub leadership team, which also includes Mark Bowles, who is general manager for Northern Europe. Marco Saletta, who is leading Southern Europe. Maciej Kmiolek, who is handling Central and Eastern Europe. Robert Fisser who is VP for MEATI (Middle East, Africa, Turkey and India) and RuBK (Russia, Ukraine, Belarus and Kazakhstan). Al Burks is commercial management director for the EMEA region, while Alvaro Escorial is sales planning and analysis director.
"We are building one unified global team that will be instrumental in delivering on our goals, addressing the current challenges we are facing, and leveraging all the opportunities we have, both at a local and at a hub level," Laporte tells GamesIndustry.biz.
She continues: "As you can imagine, to be able to lead a newly created EMEA hub is an amazing and a
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