Play It Slow And Sad: This Modern Movie Trend Needs To Go
Music is so important to the atmosphere of a film, but when a ton of projects use the same trick over and over, it can start to send the wrong message. The modern trend of slow sad covers of popular songs used to market films has grown tired, boring, and often unintentionally hilarious.
Whether a film uses an original orchestral score or a perfectly-placed needle drop, the right track can make or break a scene. It's borderline impossible to find a film trailer without a backing musical track, and there's a reason for that. Relying on certain gimmicks runs the risk of leaving audiences thinking more about the bad music than the film.
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Most people know what this unfortunate trend refers to. A film trailer or a particularly emotional moment wants to use music to sell its emotional weight. Instead of picking the perfect track or hiring a gifted composer to write something new, they just make a well-known pop song slower and sadder. There are countless examples, some much more egregious than others. Marvel fans may remember the opening credits from Black Widow, which were set to Malia J's cover of Nirvana's «Smells Like Teen Spirit». It wasn't just that the song had nothing to do with the scene being depicted. It wasn't just that the cover, though performed well enough, felt wildly out of place. The real problem is that fans have heard so many grim ballad covers of their favorite hits of the 70s, 80s, 90s, and 2000s, that it ceases to evoke any feeling besides «ugh, another one?».
This trend is undoubtedly still much more popular in trailers than it is in film. The trend was likely started by David Fincher's 2010 biopic The Social Network. That film's first trailer used a version of the iconic
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