Pinterest Will Remove Posts & Ads With Climate Change Misinformation
Pinterest announced on Wednesday that it's banning any post or ad that includes misinformation about climate change. This isn't the first social media platform to create a policy to combat false information on climate. Last year, Facebook promised to label posts with a link to factual data and resources, but this year a report from the Center for Countering Digital Hate found that Meta was only marking about half of the posts from climate deniers. October last year, Google announced that it would no longer run ads that contradicted the science around Climate Change. Unfortunately, Google also fell short of its promise. In December, The Center for Countering Digital Hate found that Google ran climate misinformation ads on at least 50 articles.
Pinterest is continuously updating its Community guidelines to ensure a safe and trusted experience for its users. For example, in 2016, the company banned culturally appropriated and inappropriate costumes in ads. In 2017, it added anti-vaccination content to the list, followed by political ads in 2018 and weight-loss ads in 2021.
Related: How To Customize Your Home Feed On Pinterest
Pinterest updated its Community guidelines to include climate change misinformation. This policy removes content that contradicts scientific evidence of the existence or impacts of climate change, misleading information on solutions and misrepresentations of scientific data. It also includes banning information harmful to public safety during natural disasters and extreme weather emergencies. In addition, the company has updated its advertising policy to «prohibit any ads containing conspiracy theories.»
In 2017, Pinterest developed public health misinformation guidelines. "The expanded climate
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