Phil Spencer Explains Why Microsoft Won't Raise The Price Of A New Xbox
Microsoft has no plans to raise the price of its Xbox consoles right now, but plans can always change as the company evaluates the market, according to Microsoft Gaming CEO Phil Spencer.
Speaking to Squawk Asia, Spencer said right now, with inflation reaching record levels and consumers feeling the squeeze of higher gas prices, it's not the right time to make Xbox consoles more expensive.
«I can definitely say we have no plans today to raise the price of our consoles,» he said. «We think in a time when our customers are more economically challenged and uncertain than ever, we don't think it's the right move for us at this point to be raising price on our consoles.»
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's <a href=«https://twitter.com/XboxP3?ref_src=» https:>@XboxP3 talks <a href=«https://twitter.com/hashtag/Tencent?src=hash&ref_src=» https:>#Tencent, <a href=«https://twitter.com/hashtag/JRPG?src=hash&ref_src=» https:>#JRPG's, and <a href=«https://twitter.com/discord?ref_src=» https:>@discord — and explains why it's not time to follow <a href=«https://twitter.com/search?q=%24SONY&src=ctag&ref_src=» https:>$SONY's hike in prices. <a href=«https://twitter.com/hashtag/Xbox?src=hash&ref_src=» https:>#Xbox <a href=«https://twitter.com/hashtag/PlayStation?src=hash&ref_src=» https:>#PlayStation pic.twitter.com/BCIY0wE8Gt
That being said, Spencer cannot say for sure if this will always be Microsoft's position. «We're always evaluating our business going forward. I don't think we can ever say on anything that we'll never do something, but when we look at our consoles today, we think value is incredibly important,» he said.
The executive added that more than half of new Xbox users are coming
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