OLED monitor market set to grow from just $75 million in 2022 to $1 billion in 2025 as LG commits to much brighter gaming OLEDs

pcgamer.com:

Back in January, we reported on a claim from LG that fully 22% of gaming monitors «sold today» are OLED panels. Now LG has put some numbers on that, explaining in a new press release that the market for OLED PC monitors will grow from just $75 million in 2022 to over $1 billion in 2025. Meanwhile LG also said it will bring its latest, much brighter TV OLED tech to PC monitors.

That $1 billion figure is obviously a forecast. However, it's plausible given that LG says analyst outfit Omdia puts the OLED monitor market in 2024 at $793 million. For 2024, it's estimated that OLED accounted for 13.3% of the gaming monitor market.

At first glance, both the 13.3% figure for 2024 and the January estimate of ongoing sales of 22% seem awfully high. After all, big brand OLED monitors kick off at around $600, making even the cheapest models very expensive.

Put another way, can one fifth of gaming monitors really be $600-plus OLEDs? The reality is probably more complicated. There are reports, for instance, of the Chinese market being flooded with cheap 27-inch 1440p OLED panels from brands that tend not to register or even be available in the US or Europe.

Anecdotally, it's been somewhat surprising just how many major monitor brands have leant into OLED tech and likewise just how many OLED models they have launched. There are now so many, it's a full time job keeping up.

In short, were OLED tech in monitors only being adopted very gradually by gamers, it seems unlikely that so many models would be released onto the market. Well, according to these figures from LG, OLED tech is indeed being adopted in the monitor market much faster than it was in TVs.

LG also pointed out that «Korean companies» dominated the market for monitor OLED panels, owning 99.8% of volume, with the tiny remainder made in China. That 99.8% is of course accounted for by LG and its Korean rival Samsung, though LG didn't call out the latter by name or reveal how the two compare for market share. That reticence