Nvidia RTX 4090 Will Cost $1,599, RTX 4080 Starts at $899
pcmag.comThe first of Nvidia’s next-generation graphics cards arrive on Oct. 12 with the RTX 4090, but it comes with an obscenely high price tag of $1,599.
The company is then unleashing the RTX 4080 in November through two models: a 12GB version that’ll start at $899 and a 16GB model that’ll go for $1,199 and up.
Nvidia says both products will deliver a two- to four-times performance increase over the RTX 3090 Ti and 3080 Ti, respectively. However, the company is increasing the starting prices for its next-generation GPUs.
The RTX 4080 will cost $200 more than the original starting price for the RTX 3080, which only had 10GB of video memory. Meanwhile, the RTX 4090 will cost $100 more than the RTX 3090.
The company has improved the RTX 4000 series with a new GPU architecture called Ada Lovelace, which uses a 4-nanometer manufacturing process from TSMC, an improvement from the 8-nanometer process from Samsung in the RTX 3000 series.
"The total processing power of Ada is a massive leap over the Ampere generation, and the performance shows,” said Nvidia CEO Jensen Huang in introducing the technology at the company’s GTC developer event.
“For rasterized games, Ada is up to two times faster, and it's four times faster for ray-traced games. Ada is incredibly efficient, over twice the performance of the same power compared to Ampere,” he added. “And you can really push Ada. We’ve overclocked Ada past 3GHz in our labs.”
The same technology boasts improved ray-tracing cores that can produce realistic lighting and shadow effects two to three times better than the previous generation. In addition, the RTX 4000 series will feature a new 3.0 version of DLSS, which can substantially increase the frame rates on a PC game even more.
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