Why No GeForce RTX 4070? It's Coming, Nvidia Says
A GeForce RTX 4070 was a conspicuous no-show during Nvidia’s GPU announcement yesterday. However, the company plans on releasing one—along with lower-end RTX 4000 models—in the near future once it begins ramping up production.
“We don’t have everything ready to roll out at one time,” Nvidia CEO Jensen Huang said in a Q&A with journalists on Wednesday. “What we have ready is 4090 and 4080. But over time, we’ll get other products in the lower-ends of the stack out to the market.”
The statement also signals that RTX 4000 GPUs will eventually arrive at more consumer-friendly price points. Currently, the most affordable product in the series is the 12GB GeForce RTX 4080, which lands in November at a starting price of $899.
The other two products, the 16GB RTX 4080 and the RTX 4090, start at $1,199 and $1,599, respectively, putting them out of reach for consumers hoping for a midrange PC graphics card.
Why Nvidia is ignoring the mid-tier and low-end market for now is "simple" and "not so complicated," Jensen said. "We usually start at the high end because that’s where the enthusiasts want a refresh first. And what we found is 4080, 4090 is a good place to start. And as soon as we can, we’ll move further down the stack," he said.
Still, Nvidia made the eyebrow-raising decision to sell two distinctly different RTX 4080 models, even though they share the same name. That’s because the 12GB model not only has less video memory, it also contains only 7,680 CUDA cores. The 16GB model, meanwhile, features a significantly higher CUDA core count at 9,728. Both models also use different GPU chips, powered by the company's Ada Lovelace architecture.
As a result, some critics(Opens in a new window) claim the 12GB RTX 4080 is actually
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