Nvidia unveils GeForce RTX 40 series graphics cards with 4X performance
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Nvidia CEO Jensen Huang took the wraps off the company’s latest graphics cards today — the consumer-focused GeForce RTX 40 Series of graphics processing units (GPUs).
The series for gamers and creators features the flagship chip, the RTX 4090 GPU, with up to four times the performance of its predecessor.
These chips and graphics cards are the first GPUs based on the new Nvidia Ada Lovelace architecture. Huang promised massive generational leaps in performance and efficiency, saying it represents a new era of real-time ray tracing and neural rendering, which uses AI to generate pixels.
“The age of RTX ray tracing and neural rendering is in full steam, and our newAda Lovelace architecture takes it to the next level,” said Huang during the GeForce Beyond: Special Broadcast at the company’s fall GTC event. “Ada provides a quantum leap for gamers and paves the way for creators of fully simulated worlds. With up to 4x the performance of the previous generation, Ada is setting a new standard for the industry.”
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Huang showed off a video dubbed Racer X that showed toy cars racing around a room with amazing shadows and lighting. Huang said Ada Lovelace is a massive leap over the previous generation.
“Ada, right off the bat, provides about 2X performance improvement on today’s games,” said Matt Wuebbling, global head of Nvidia GeForce marketing, in a press briefing. “That’s pretty unheard of in an architecture
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