Nvidia CEO says market 'will be served well after EVGA' but it was a 'great partner'

pcgamer.com:

Just days prior to Nvidia's RTX 40-series graphics card broadcast, one of the company's largest and most prolific AIB partners, EVGA, announced it would no longer manufacture its graphics cards. The news came as quite a shock to PC builders, to say the least, as EVGA had made quite a name for itself in the GPU market.

In a recent Q&A with Nvidia's CEO Jensen Huang, shortly after the company's GTC live stream, I asked the CEO what were his thoughts on EVGA's departure from that side of the business.

«Andrew [Han] wanted to wind down the business. And he's wanted to do that for a couple of years. Andrew and EVGA are great partners, and were great partners, and I'm sad to see them leave the market. But, you know, he's got other plans and he's been thinking about it for several years.

»The market has a lot of great players. And it'll be served well after EVGA. But we'll always miss them. I'll always miss them. And they were an important part of our history, and Andrew is a great friend. And, you know, I think that it was just time for him to go do something else."

EVGA's business is, to a large extent, driven by graphics card sales—reportedly around 80% of its business to date is graphics cards alone. Reportedly it has no plans to roll out layoffs as a part of its change in direction, however, which is surprising, to say the least. Hopefully, it can and will stick to that.

According to initial reports on EVGA's decision(opens in new tab), from Gamers Nexus(opens in new tab) and Jon Peddie(opens in new tab), EVGA cited thin margins for GPUs and unfair treatment as reasons why it will no longer create new graphics cards. According to both, Nvidia's decision to undercut EVGA with its own Founders Edition cards left the company