Take-Two CEO says Microsoft acquiring Activision would be ‘a good thing for the industry’
Take-Two CEO Strauss Zelnick says he’s in favour of Microsoft‘s proposed acquisition of Activision Blizzard, because it would benefit the industry.
In a ‘Spotlight Conversation’ recorded by TheWrap, Zelnick was asked what he thought of the proposed deal.
“We’re certainly of the belief that it’s a good thing for Microsoft and the industry,” Zelnick replied.
“It’s a highly fragmented business and there’s plenty of room for creativity to go around, and Microsoft is an ally of ours, and if this makes their business more powerful we think that’s good for us.”
Zelnick was then asked if he was concerned that Activision Blizzard games would become Microsoft’s core focus should it acquire the publisher.
“Ultimately the consumer votes,” Zelnick replied, “and if we create great hits, which is our business, the consumers will show up, and no-one can take that away from us, no-one can replicate that.
“At the end of the day if [Microsoft is] focused on the power and strength of their own business they’re going to want to be pushing the most successful properties, and if consumers are showing up for our properties and Microsoft isn’t engaged, isn’t involved, isn’t a partner, than that would be a bad thing for Microsoft.
“So I think we’re all essentially pulling in the same direction. The entertainment business is the antithesis of a fungible commoditised business – every title stands alone, so it sort of doesn’t compete with anything else, and yet it’s highly competitive in a way.
“In other words, we compete with everything, in a way, we compete with nothing. You can’t replace one of our titles with another title.”
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