Nvidia CEO proclaims 'Moore's law is dead' over RTX 40-series GPU pricing
After the recent reveal of Nvidia's 40-series graphics cards(opens in new tab), you're probably one of many scrunching your nose up over the pricing. Well, the company's CEO, Jensen Huang has some words of wisdom to share with you and perhaps ease your wallet into opening just that little bit wider.
In a press conference, Gordon Ong of PC world asked, «Is there anything you would like to say to the community regarding pricing on the new generation of parts, as well as, can they expect to see better pricing at some point and basically address all the loud screams that I'm seeing everywhere?»
After complimenting the guy on his choice of R2D2 background (seconded), Jensen had this to say:
«Moore's law is dead. And the ability for Moore's Law to deliver twice the performance at the same cost, or the same performance at half the cost every year and a half is over. It's completely over.
»And so the idea that the chip is going to go down in cost over time, unfortunately, is a story of the past."
These are bold words from the green team, reflected in the price difference we've been presented with between the previous generation's RTX 3080/RTX 3090 cards and their respective successors in the RTX 40-series.
Looking at the $200 uptick from our beloved 10GB RTX 3080(opens in new tab) to its 12GB RTX 40-series successor likely gave you a bit of a shock. There may be an increase in clock and memory speeds, but the numbers are almost negligible, especially when you spot the reduction in memory bandwidth.
The pricing vs. specification here has had a good deal of people wondering whether the RTX 4080 12GB should go under an entirely different name. And the decision is made even more confusing when you consider just how massively cut
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