The world of online creators is increasingly divided on the subject of NFTs, but indie game store Itch.io has taken a firm and clear stance on the topic.
“A few have asked about our stance on NFTs,” the company tweeted this week. “NFTs are a scam. If you think they are legitimately useful for anything other than the exploitation of creators, financial scams, and the destruction of the planet [then] we ask that [you] please reevaluate your life choices.”
Itch.io’s strong stance is notable at a time when many organizations — from gaming companies to digital storefronts like Itch.io itself — are at least toying with the idea of integrating NFTs. GameStop recently announced plans to launch its own NFT marketplace while games giant Ubisoft seems to be quietly continuing its own NFT plans. Backlash from the public, though, has stopped some similar plans in their tracks. S.T.A.L.K.E.R. back-tracked on its NFT ambitions after outcry from fans, while a recent survey of game developers made it clear that industry insiders, too, aren’t happy about the technology.
A few have asked about our stance on NFTs: NFTs are a scam. If you think they are legitimately useful for anything other than the exploitation of creators, financial scams, and the destruction of the planet the we ask that please reevaluate your life choices. Peace ✌️
Itch.io followed its initial policy announcement with an addendum: ”Also [fuck] any company that says they support creators and also endorses NFTs in any way. They only care about their own profit and the opportunity for wealth above anyone else. Especially given the now easily available discourse concerning the problems of NFTs.”
The company’s decision to call out “any company that says they support
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