New Event Brings Will Ferrell, Jason Momoa, Keke Palmer, & Chris Pratt To Monopoly GO!
The legendary Mr. Monopoly has found his voice — and it’s none other than comedy icon Will Ferrell. In Scopely’s first-ever global brand campaign for the mobile sensation , Ferrell, along with Jason Momoa, Keke Palmer, and Chris Pratt, brings the game’s social thrills to life in the new creative series, Friendship Pays.
Launching today, this campaign highlights the highs, lows, and hilarious moments of friendship in MONOPOLY GO! Ferrell, taking on the role of Mr. Monopoly, guides a group of over-the-top characters — “Momoney” (Momoa), “Keke GoGo” (Palmer), and “Extra Chrispy” (Pratt) — through action-packed adventures in the fantastical world of. A recent X post from Scopely breaks down the details of the latest characters, keeping things light and comical
“Friendship Pays” kicks off with the quartet exploring GOville, a vibrant blend of reality and the whimsical universe. As they tackle gameplay challenges like knocking down properties, robbing friends’ banks, and opening the ever-elusive Community Chest,the campaign perfectly captures the game’s unique combination of camaraderie and competition. Pratt jokes about the fierce competition among his co-stars, saying, “ Meanwhile, Palmer, ever the competitive spirit, gushes about her love for games, saying, For Momoa, it’s about creating harmony, whether he’s playing the bass or teaming up with friends in the game.
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Ferrell’s portrayal of Mr. Monopoly anchors the campaign with his signature humor and mischief. This partnership with Scopely is set to continue over time, as Ferrell remains the voice of Mr. Monopoly in future campaigns. His comedic chops bring a new dimension to the iconic character, ensuring fans will keep coming back for more. Scopely’s Jamie Berger, SVP of Marketing for, praised Ferrell’s contribution, calling him” a perfect fit for the game’s playful, competitive
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