My Avastars: WowWee and Gamefam are making physical metaverse dolls
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WowWee is introducing a new toy line to its portfolio. The My Avastars line of toys grew from the fact that kids use avatars to explore, create, and express themselves in the metaverse. In fact, the metaverse is so deep in the DNA of My Avastars that WowWee is partnering up with Gamefam. The toy maker and the Roblox publisher are creating a doll that enables seamless interactive play in the physical and digital worlds.
The My Avastars launch is kicking-off with three unique dolls. Each doll comes dressed in a signature, fashion-forward outfit. On top of that, you also get a mystery bonus outfit and reusable sticker sheets. Everything combines into more than 100 possible unique looks.
“As the Roblox universe continues to grow, we’re focused on creating the next generation of hit franchises born from the metaverse,” said Gamefam boss Joe Ferencz, in a statement to GamesBeat. “My Avastars marks the first time a toy and Roblox game have been developed concurrently, reaching players with an engaging experience both in the real world and in the metaverse.”
Each of the dolls comes with an individual code for unlocks in the new My Avastars: RP game inside Roblox. The roleplaying game isn’t launching until July, but it will let kids bring their dolls to life online. Doll owners will be able to use the codes unlock new fashions, hairstyles, and facial features.
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