Last week it was revealed that Jimmy 'MrBeast' Donaldson, the most popular YouTuber in the world, had earlier this year launched a lawsuit against his own «revolting» brand of burgers: MrBeast Burgers, operated by the company Virtual Dining Concepts (VDC). VDC fired back in a statement saying the suit was «meritless», that MrBeast is a bully who's «elevated greed over his word and the truth», and has now filed counter-suit, claiming both that the burgers are «excellent» and seeking a nine-figure sum in damages, ie, over $100 million dollars.
The counter-suit, first reported by Variety, was filed in the Supreme Court of the State of New York and claims that MrBeast not only failed to honor his contractual obligations but intentionally engaged in «tortious interference» (legal terminology meaning the matter involves a tort, a civil wrong). It says that, contrary to MrBeast's own claim that VDC had sought to expand MrBeast Burger too quickly, it was MrBeast's company that pushed for more rapid expansion following early success, before attempting to re-negotiate the original deal «to serve his own monetary interests» and acquire more ownership of the brand.
«This case is about a social media celebrity who believes his fame means that his word does not matter,» claims VDC's suit, «that the facts do not matter, and that he can renege and breach his contractual obligations without consequence. He is mistaken.»
Flipping MrBeast's claims like a well-done patty, VDC says it's him that has damaged the reputation of MrBeast Burger with «untruthful» statements, «shattered» relationships with affiliated restaurants, and caused «enormous financial harm» to the brand. It exemplifies this with now-deleted tweets from the YouTuber in
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