Meta expands the “miniverse” with new Horizon Worlds experiences
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Meta announced two new applications from big enterprises using the Horizon Worlds metaverse tools. Guitar maker Fender Musical Instruments announced its Fender Stratoverse and BMW Group showed off its MINIverse.
The new Horizon Worlds apps debuted at the Cannes Lions event and are available to all U.S. and Canada Meta Quest 2 virtual reality headset users. Brands are rushing into the metaverse, as we’ve seen just yesterday with the merger of Admix and Landvault to create metaverse experiences for brands. And Meta is investing at a rate of $3 billion in losses per quarter in its Reality Labs division to build out the metaverse.
“If you tried something (in the metaverse) two or three years ago, it has changed so much,” said Meta’s Nicola Mendelsohn, head of the global business group, in a press event. “Every 10 to 15 years, there’s a really big shift in terms of computing platforms as to where things move on. So we have desktop, we move to mobile. And here we are now in this really fully immersive experience that you can have. And the true promise of the metaverse is really some still five to 10 years off. But that doesn’t mean that people aren’t getting engaged and involved today. And we’re really seeing brands coming together.”
These announcements seem to balance the creation of gathering places and games. The former is more for social experiences in the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. Whereas games are more like a way to get players deeply engaged in
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