Unlike Instagram, Facebook Openly Embracing Finstas Is A Bad Move
Facebook is testing a new system that will let users create up to five different profiles linked to the same account, a move that industry watchers have classified as a desperate attempt to retain its audience. Facebook has lately seen user interest dwindle and now faces stiff competition from rivals. In the past few years, Snapchat and TikTok have edged out Facebook by courting the next generation of social media users. It is no secret that Facebook is currently facing an identity crisis, as social media is quickly moving past text-based posts and photo-sharing days towards a future where short videos are king, and content creators drive engagement as well as the ad business.
Facebook has already been stung by Apple’s App Tracking Transparency, a privacy-centric tweak that severely limits its ability to track users’ activity and show them personalized ads. Even the company has made it clear that it expects to lose billions of dollars in ad money on the plum turf that is Apple’s ecosystem. Plus, Meta’s well-publicized metaverse ambitions are also eating into the company’s reserves, wiping billions of dollars each year in the name of research and development. The company has even slowed down the pace of hiring as it expects headwinds in the coming quarters.
Related: Facebook Is Ready To Take On TikTok By Changing Up The Algorithm
In times of crisis, Meta is turning to its bread-and-butter social destination with a lucrative change. According to a report by Bloomberg, Facebook will let users create an additional four profiles tethered to the same core account. Currently, under testing, users will be allowed to run five different profiles, each dedicated to a particular interest or purpose. On paper, it makes sense,
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