Phil Hong has a long history with Marvel mobile games. Before joining Niantic, Hong spent nearly a decade with Disney running Marvel’s Asia game development as well as representing Disney, Marvel, and Lucasfilm in the Asian markets. He was an executive producer on Marvel: Future Fight, and when Niantic acquired Marvel Strike Force creators Seismic Games in 2018, Hong joined the LA-based studio to serve as executive producer on a new location based AR game, Marvel World of Heroes.
Hong describes Marvel World of Heroes as “the fantasy of becoming a Marvel superhero in the real world.” He says players will get to experience their own origin story as they acquire powers and battle alongside Earth’s mightiest heroes. Just as Pokemon Go turns every leisurely stroll into opportunities to catch amazing creatures, Hong wants World of Heroes to add excitement to your day-to-day routines. “I’m not just walking my dog, I’m on a patrol quest for Nick Fury,” he tells me. “I’m not just at the shopping mall picking up my groceries, I’m actually finding and infiltrating a Hydra base.”
All of Niantic’s post-Pokemon Go games tried to build on its success while stretching in different directions. Hong says there are a few things that set World of Heroes apart from Pokemon Go. First, it will feature a far more in-depth avatar creator so that players can have more customization options and really feel like they’re putting themselves in the game. “Our avatar creator is pretty robust,” he says. “It’s definitely deeper than you’ve seen in any other Niantic game.” It features a variety of skin tones, body types and shapes, as well as a selection of outfits.
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