Recently, Marvel Studios has been accused of losing its magic touch as the MCU's profit margins have dropped substantially. While filmmakers might be the first culprits, a new report suggests the studio’s special effects policies are to blame for the superhero downtrend.
Those claims had surfaced in several online forums, with many Marvel Studios leakers and fans speculating on how tight of a grip studio higher-ups had over each movie. Those rumors were fueled by Victoria Alonso being fired as Head of Post-Production and VFX. The patterns stem from Marvel Studios knowingly hiring directors with little-to-no background in the area, which only worsens prior news of the special effects firms being overwhelmed by the MCU’s demands.
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Those allegations now have more formal backing, as reporter Chris Lee summed up many of the problems in The Town with Matthew Belloni podcast. Lee said Marvel Studios «systemically harvests directors from the Sundance Film Festival» and specifically called out Taika Waititi, Ryan Coogler, and Chloé Zhao's hiring as clear-cut examples. Without naming names, Lee referred to a conversation with a Marvel Studios who said Alonso told them, “They don’t direct the movies. We direct the movies,” thus why they simply don’t have control over the VFX end of the job that makes up so much of these films.
There is a pattern among Marvel Studios' picks for directors. Most don’t have a proper background dealing with massive special effects budgets and sequences, save for Jon Favreau, James Gunn, and the Russo brothers. In that sense, Lee likened Shang-Chi director Destin Daniel Cretton and someone like James Cameron to apples and oranges because the Avatar
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