Marvel's MTG Collaboration Proves Magic Has To Fix Its Supply Chain Issues
The Magic: The Gathering Universes Beyond collaborations have brought countless new players to the card game, but haven't been without their share of controversy. Beginning in 2020 with Secret Lair, fans have expressed concern over how these collaborations and their sales methods affect the game's health, especially when it comes to purchasing them. While Universes Beyond and other Secret Lair drops are more popular than ever, their implementation has left many players feeling frustrated or ostracized by the iconic
The problems with collaborations have been shown more clearly than ever thanks to Marvel's Secret Lair collaboration, being a prime example of why WOTC needs to fix its supply chain issues. Unlike the more recent full collaboration sets like the ever-popular Lord of the Rings crossover, the exclusive nature of Secret Lair products makes it frustrating and sometimes impossible to purchase them at all. While there's always some benefit to driving up demand with a feeling of scarcity, most fans are simply confused at why WOTC won't take the hard-earned money fans are desperately trying to provide them.
Being the monolithic franchise Marvel has grown to, the demand for latest Secret Lair was bound to be incredibly high for both long-term fans and new players alike. While this Secret Lair had the makings to be one of Magic's best yet with iconic characters' featuring unique abilities, the release caused widespread frustration among buyers like Reddit user CheshireTsunami, who were feeling let down by the state of the hobby.
Fans were already prepared for the drop to sell out quickly, with some players even booking time off work and waiting hours in a queue to purchase them just to be told they were entirely sold out.
Secret Lair's struggle to have enough stock to last more than a day is a recurring issue lately, with products like the recent Monty Python collaboration selling out within an hour. While has gotten better at quickly responding to increased
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