Elon Musk to launch AI gaming studio to challenge big corporations and redefine video game industry- Details

tech.hindustantimes.com:

Elon Musk has revealed plans to launch a new AI-powered gaming studio under his artificial intelligence company, xAI. The studio aims to take on what Musk describes as "massive corporations" that dominate the gaming industry, pushing video games that he believes are ideologically driven. The announcement came after a post by Dogecoin co-founder Billy Markus, who criticized the current direction of gaming.

Markus voiced concerns over the gaming industry's shift towards ideological themes, noting that gamers traditionally resisted corporate greed and manipulation. In his post on X, he said, "I don't understand how game developers and game journalism got so ideologically captured. Gamers have always rejected dumb manipulative bs and can tell when someone is an outsider poser." Musk responded, stating that his new gaming studio will "make games great again," referencing the slogan associated with the MAGA movement, which he had supported during the U.S. presidential election.

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Musk's remarks follow previous criticisms he has made of the gaming industry. For example, he expressed his disapproval of a pronoun selection feature in the upcoming Xbox game Avowed. Musk labeled the inclusion of pronouns in the game as "utterly unacceptable," emphasizing his opposition to X with a comment and an angry emoji.

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The announcement also comes amid growing concerns about inclusivity within gaming companies. Musk recently reacted to a post alleging that Microsoft's gaming division was discriminating against white candidates in its hiring practices. The post claimed that Microsoft was excluding white candidates in favor of hiring "unqualified queer and black people," a statement Musk challenged by tagging Microsoft CEO Satya Nadella, calling the practice “illegal.”

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