Marvel May Be Bringing Stan Lee Back To Future Projects With New Licensing Deal
Stan Lee is often considered the godfather of the MCU considering all the work he did the decades before it existed to get some of Marvel's greatest heroes inserted into the American consciousness. Now it appears that he'll be able to return to the MCU in Marvel Studios movies, television shows and other entities.
Lee was the writer and editor-in-chief of Marvel Comics in the 1960s, when he, along with other Marvel greats Jack Kirby and Steve Ditko, helped create the heroes who are so often seen on streaming services, television, and movies these days. The trio is often credited with ushering in the golden age of Marvel Comics as well thanks to making heroes and storylines that are still well known decades later. Lee was also seen as a kind of smiling ambassador of the company. It became a tradition to have him pop up in every Marvel movie as some random character right up until his death in 2018.
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According to the Hollywood Reporter, a new deal between Marvel and a collective known as the Stan Lee Universe will allow Marvel to continue using Lee's likeness for at least the next 20 years. The Stan Lee Universe is a joint venture between Genius Brands International and POW! Entertainment. The deal will allow Marvel to continue putting Stan Lee in video games, movies, television shows, and even theme parks for the next couple of decades.
«It really ensures that Stan, through digital technology and archival footage and other forms, will live in the most important venue, the Marvel movies, and Disney theme parks,” said Genius Brands chairman and CEO Andy Heyward. “It’s a broad deal.» However, Marvel has cautioned that while the deal allows for the company to use
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