Limit Break’s Super Bowl ad will give away thousands of NFTs to gamers
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Limit Break plans to give away thousands of free-to-own non-fungible tokens (NFTs) in its DigiDaigaku Dragon series.
Headed by Machine Zone founders Gabe Leydon and Halbert Nakagawa, the company is pioneering a “free-to-own” NFT model, where players can receive NFTs for free and eventually use them in a game or sell them to others.
Using a QR code in a commercial during Super Bowl LVII on February 12, the company will give away thousands of its Dragon series NFTs. Leydon said in a previous interview that the startup, which raised $200 million last year, plans to spend $6.5 million on the Super Bowl ad.
Limit Break has been giving away free NFT assets for months among a growing number of fans in advance of this coming free NFT giveaway during Super Bowl LVII. The giveaways mark a radical departure from the previous generation of NFT projects, which often charge thousands of dollars for digital collectibles instead of giving them away for free.
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In many cases, these earlier projects sell these collectibles as in-game assets for games that they promise to build with the money they receive in these sales. Many such projects fail to keep these promises or simply push them out far into the future, and Leydon has been critical of such failures while touting the promise of NFTs if handled correctly.
DigiDaigaku provides tens of thousands of free NFT tokens, gamers own outright without the aftertaste of false promises and puffery, the
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