Limit Break’s 10K NFTs for DigiDaigoku were gone ‘instantly’ after Super Bowl ad
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Limit Break gave away 10,000 “free-to-own” non-fungible tokens (NFTs) in its DigiDaigaku Dragon series during the Super Bowl on Sunday.
Gabe Leydon, CEO of Limit Break and former CEO of Machine Zone, said in an interview with GamesBeat that the company’s first 5,000 dragon egg NFTs were taken instantly by players who had cryptocurrency wallets already established. And since the company expected this demand, it also randomly gave away an additional 5,000 to people who signed up on the company’s website.
Under the “free-to-own” model, players can receive NFTs for free and eventually use them in a game or sell them to others.
“It was literally instantly, one second,” said Leydon. “Wow, it was just crazy. We did something unusual, talking about our Super Bowl commercial in early October. And we used it as another in our series of free-to-own NFT promotions.”
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After the Super Bowl mint, players began selling off their holdings. And the company added more than 1.3 million followers on its social platforms like Twitter.
Currently on the NFT marketplace Open Sea, the DigiDaigaku dragon eggs have a floor price of 0.28ETH, or $426. About 33% of the NFTs hit the market, with total volume at 1,180 ETH, or about $1.4 million. During the past day, the price had soared as high as $700.
The actual dragons haven’t been revealed yet. That will happen later, and the NFTs will enable those holding the eggs to get the dragons.
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