LG isn’t just an ‘electronics’ company anymore— Here's how it’s changing automotive software with AR and entertainment
LG is evolving from an appliance and hardware company to one that is equally proficient in software. This transformation has led to its venture into offering “immersive vehicle solutions” compatible with car software such as Apple CarPlay and Android Auto. This initiative aims to expand LG's brand identity, ultimately establishing it as a “smart life solutions company”—a designation that extends beyond select appliances and other hardware products. A significant part of this effort is focused on vehicle solutions (both in-cabin and driving), providing products that not only enhance smart capabilities but also add value in other areas, such as entertainment, and exploring the emerging market of charging stations in India.
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In its vehicle solutions business, LG is currently focusing on two key products: Playware and Metaware. Both are designed to enhance various aspects of making a car an extension of one's living space. Explaining LG's advancements in automotive technology, Valentin Janiaut, the software solutions leader at LG Vehicle Component Solutions Company, shared key details with Shaurya Sharma of Hindustan Times Tech.
Valentin outlined that LG leverages its core strengths in mobility, focusing on a range of car components and software, including head units, ADAS software, e-Powertrains, lighting, batteries, and more. He revealed that LG has partnered with major car manufacturers like Hyundai, KIA, Audi, Honda, Jaguar, Mercedes, BMW, Volkswagen, Bentley, and others. Specifically for the Indian market, LG is collaborating with Hyundai and Kia, viewing India as the “next China” in the automotive industry.
When asked if LG sees Playware as a standalone system to replace Android Auto or CarPlay, Valentin mentioned that while LG does not aim to replace these systems, Playware is designed to work alongside them, primarily on secondary screens in
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