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Consumer spending in games continues to trend downwards compared with last year, according to industry-tracking firm The NPD Group. While subscription spending is showing signs of growth, it was not enough to offset the 11% drop in hardware, content and accessory spending.
“June 2022 consumer spending across video game hardware, content and accessories fell 11% when compared to a year ago, to $4.3 billion,” said NPD analyst Mat Piscatella. “Growth in subscription spending could not offset declines in other areas of content spending, while hardware and accessory spending also dropped.” The PlayStation 5 generated the highest dollar sales among all the platforms, both in June and in the first half of 2022. The Nintendo Switch led both in terms of unit sales.
According to data supplied by Sensor Tower, the mobile market is also dipping slightly, though less so than May — it was down 10.7% in June, compared with 12.6% in May. Sensor Tower speculates that the slower drop could be due to the launch of Diablo Immortal, which was in the top 10 revenue charts on both stores. Google Play showed the most decline, while the App Store showed small positive YoY growth.
Piscatella added, “First half spending totaled $26.3 billion, a 10% shortfall when compared to the same period in 2021. Subscription content is the only major spending category that exhibited spending growth.”
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