Johns Hopkins Demonstrates How Boosters Stop COVID-19 Using Mario Kart

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In a bid to appeal to the gaming demographic, Johns Hopkins University’s Bloomberg School of Public Health uploaded a video using Mario Kart 8 to demonstrate how boosters stop COVID-19. With the pandemic still going, many outlets are trying various marketing strategies to convince people to get the vaccine, and different ads target different groups. Clearly, this is an attempt to get gamers to get vaccinated.

While the pandemic remains an ongoing concern, vaccines have proven effective in lessening the number of COVID-19 infections, as well as the severity of symptoms in those who do get infected. While many gaming events have already felt the effects of the pandemic—E3 will be an online-only event again this year—informing gamers about the benefits of the vaccine using media and references they understand could help make in-person gaming events a reality again sooner rather than later. That seems to be a strategy Johns Hopkins is considering, at least, judging by the ad they put out the other day.

Related: Mario Kart 9 «In Development,» Reveal Could Be This Year, Says Analyst

Addressing the widespread omicron variant of COVID-19, Johns Hopkins University’s Bloomberg School of Public Health used its Twitter account to promote the benefits of the vaccine booster through a race in Mario Kart 8. The video shows Mario racing to stay ahead of the Omicron variant and warding it off with a booster shot, symbolized by the orange boost pads familiar to Mario Kart fans. It’s worth noting, too, that the race is labeled as part of the “COVID Cup,” a riff on Mario Kart’s cup arrangements of races. The video is well-edited, showing that effort was clearly put into this video.

There's evidence that a booster dose reduces a person's