John Romero recalls Sierra's attempt to acquire Id Software
Brendan Sinclair
Managing Editor
Wednesday 23rd March 2022
Sierra Online could have had the same impact on first-person shooters that it had on graphic adventures, as John Romero today discussed 1992 acquisition talks between the companies during a Game Developers Conference classic game postmortem on Wolfenstein 3D.
In his session, Romero talked about his love of the King's Quest series, and how he mailed King's Quest creator Roberta Williams a copies of Id's Commander Keen games because he had noticed the publisher starting to get into kids' games.
"She loved it and she asked if we would fly to their office to talk business," Romero said.
The Id team flew out to Sierra's office in California, visited co-founders Roberta and Ken Williams at their house, and showed them Wolfenstein 3D in its early development stages. Romero said Ken was not impressed.
"After about 30 seconds of watching, he wanted to show me the new game they were working on, Red Baron Online," Romero said. "I was dumbfounded. Like, here's the future, the start of a new genre: the first-person shooter. And Ken could not pay it any notice."
Despite that, Sierra showed interest in the company, particularly after seeing Id's books that showed it bringing in $50,000 a month from its shareware games. Romero said Ken tabled an offer to acquire Id for $2.5 million in company stock.
Romero said the Id team were thrilled at the idea of instantly getting four years' worth of revenues overnight and were prepared to accept the offer, but asked for $100,000 of the price to be paid upfront in cash.
"Ken thought about it for a second, then he was like, 'No thanks, but good luck with everything.' So the 100k was a little too rich for him."
Romero also talked about the game's
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