It's Morbin' Time: How Morbius Became A Meme

gamerant.com:

Morbius was released on April 1st to middling box office returns, substantial critical derision, and general fan disinterest. Despite this, the film's name has been trending on Twitter for days and most comic book movie fans can't turn to their social media without seeing the immortal phrase «It's Morbin' Time».

So, Morbius wasn't a great film. People didn't have faith in it in the lead-up to its release, and they didn't like it when it finally came out. This isn't new. Statistically, a huge percentage of big-profile comic book movies turn out bad. The surprising part isn't that Sony made a widely panned film out of Morbius, The Living Vampire, the surprising part is that people are still talking about it two months later.

Was Morbius Being A Bad Movie The Best Case Scenario?

The Morbius meme has gone through several distinct phases with the same underlying message. Before the film dropped, memes about its inarguable quality surfaced and became ubiquitous. Social media users proclaimed their excitement and certainty that the film would outclass the MCU so savagely that Phase 4 would stop in its tracks. Complicating the matter somewhat was the sincere fans proclaiming tepid excitement for the film, but when the faithful day came, the meme evolved.

During the film's brief theatrical window, photoshopped Rotten Tomatoes scores and edited Wikipedia entries became common. The hashtag «morbiussweep» became extremely popular, proclaiming the unstoppable box office domination of the film that was being sorely beaten by Sonic 2. These ironic memes found competition in the social media presence of sincere jokes at the film's expense. A recurring joke arose from photographing the empty theaters showing the film. One could search