The Second Failure Of Morbius Should Be A Harsh Lesson For Studios
The ongoing tale of Morbius is one of the most hilarious examples of the myopic navel-gazing of modern film studios. The most basic understanding of popularity, internet culture, or why people enjoy things still seems to elude the people who make billions of dollars to know which films will succeed.
Morbius returned to the big screen in a groundbreaking re-release campaign almost two months after its original release. While the initial run was moderately financially successful, its second attempt has seen a staggering average of $289 per theater. The average cost of a movie ticket in the United States hovers around $12, meaning each of the 1000 theaters that happily pulled Morbius up from its grave was rewarded with around 24 paying customers.
It's Morbin' Time: How Morbius Became A Meme
The corporate duel over Marvel's most beloved hero Spider-Man ended with a bizarre shared custody arrangement and substantial collateral damage on all sides. Sony, who previously produced the controversial Amazing Spider-Man films, continues to seek any way to lay claim to the brand. Their strategy, which they appear to be surprisingly dead set upon, is to adapt the story of individual figures of Spidey's rogues gallery into anti-heroes. Their first choice was obvious, resulting in the moderate success of Venom and the substantial downgrade of its sequel. Spider-Man has a ton of villains, and even if Eddie Brock is a tough act to follow, Sony made the unexpected choice of targeting Michael Morbius.
Everyone knew that Morbius wasn't going to work out, so creative and funny people did what they do best: they made jokes. If the internet has a superpower, it's irony, and ironic fandom for and enjoyment of Morbius became ubiquitous. The roast of
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