The NGL link being shared by Instagram users lets their friends and followers send them anonymous messages, but does the app really keep a sender's identity private? NGL stands for «not gonna lie,» which is quite apt given the app's premise. The app was launched in November 2021 by a team based in Venice Beach, California, but has only recently become popular on Instagram.
Like most social media apps, Instagram doesn't offer any built-in anonymous features. There is an option to ask a question and create a quiz or poll in Stories, but users are always able to see the accounts that responded, even if those people don't follow them. This could prevent a user from getting honest answers, since people are not always comfortable sharing their real opinion. That's where anonymous apps come in.
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NGL is an app that's built to work with Instagram, letting users receive anonymous messages through an NGL link that's meant to be shared on a user's Stories or bio. The app is available on both Android and iPhone. After downloading it, users will be prompted to enter their Instagram handle, and this will generate a link that can be copied. Users can now open Instagram and swipe to the right on the home screen to open the camera view. Upload an image or background of choice, and then tap the Sticker icon (smiley face). Click on the 'Link' sticker, and paste the NGL link. Now add any additional text and post the Story. Alternatively, users can go to their Instagram profile page, click on 'Edit profile' and paste their NGL link in their bio. Other people will now be able to click on the link to send anonymous messages, even if they don't have the NGL app
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