The NGL link being shared by Instagram users lets their friends and followers send them anonymous messages, but does the app really keep a sender's identity private?
NGL stands for «not gonna lie,» which is quite apt given the app's premise. The app was launched in November 2021 by a team based in Venice Beach, California, but has only recently become popular on Instagram.
Like most social media apps, Instagram doesn't offer any built-in anonymous features. There is an option to ask a question and create a quiz or poll in Stories, but users are always able to see the accounts that responded, even if those people don't follow them.
This could prevent a user from getting honest answers, since people are not always comfortable sharing their real opinion. That's where anonymous apps come in.
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