Is India Ready for the Asus ROG Ally Handheld Gaming PC? Interview With Arnold Su
Asus came out of nowhere with its ROG Ally gaming handheld, and it quickly became one of the most anticipated product launches of 2023. There's a lot that it does differently compared to other handheld consoles, and it might just create a new market. Most importantly, Asus has launched the ROG Ally in India just weeks after its international debut. In preparation for our full review, and as the device goes on sale in India, Gadgets 360 was able to catch up with Arnold Su, Vice President, Consumer & Gaming PC, System Business Group, Asus India, to talk about the company's overall vision for this new product category, and what this means for gamers in India.
Gadgets 360: How big is the market for such a device in India, and how important is this launch for Asus?
Arnold Su: India's gaming market is currently experiencing unprecedented growth on a global scale. ASUS ROG has consistently secured the top spot [for gaming laptops] for five consecutive quarters in India. However, even Indian gaming enthusiasts aspire to have additional functionality from their personal gaming devices beyond pure gaming capabilities. The ROG Ally gaming console stands out by not only offering exceptional gaming performance but also providing seamless connectivity for OTT entertainment. Furthermore, it serves as a portable personal computer, fully compatible with the Windows software ecosystem.
The handheld segment is an emerging category in the Indian market, currently at a relatively early stage, making it challenging to make precise future predictions. In order to gain a competitive edge as pioneers in this domain, we aim to proactively meet customer demand by offering an appropriate hardware solution in the form of the ROG Ally.
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