iPhone 14 set to make winning bet on TikTok, YouTube and more?

tech.hindustantimes.com:

For many consumers, this fall’s Apple Inc. iPhone lineup, the so-called iPhone 14 series,  may not be a “must have” with its modest improvements compared with last year’s big 5G upgrade. But the smartphone maker is doing something, well, smart. The company is focusing feature enhancements for its new models toward a key constituency: creators and influencers. And it will pay dividends.

Last week, Bloomberg News’s Mark Gurman reported that the next-generation iPhones will have designs similar to the 2020 models but with a faster main chip and better screens. Here’s where it gets interesting. Gurman says the models will have new camera and video capabilities — including an AI-driven filter system that stylizes photos and a higher-quality video-recording format. The filters will let users adjust the color temperature, shadows and contrast more precisely than with traditional software app methods, while the video offerings will enable more editing flexibility and the ability to change the amount of background blurring afterward.

At first blush, it may not seem like much, but these additions are tailor-made for online creators such as short-video makers on TikTok and the fashion and beauty stars of Instagram. Nearly every influencer is going to need to get the new iPhones to compete. According to SignalFire, a venture capital firm that tracks industry data, more than 2 million people work full time creating content for social media and video sites. That means any edge they can get to publish the highest quality photos and videos, along with the ability to edit and manipulate quickly, is critical.

And then there’s the follow-on marketing effect. According to a Piper Sandler survey earlier this year, 90% of teenagers said their