iPhone 14 price cut? Get £805 discount, just trade-in your iPhone 13 Pro Max and older phones BEFORE this date

tech.hindustantimes.com:

Upgrading to the iPhone 14 seems like a no-brainer! The upcoming smartphone series will come with the latest upgrades, design changes and longest iOS support compared to any other iPhone at present. Yet, the decision is not as simple with the Apple smartphone pricing itself in the premium segment. That is sure to burn a big hole in your pocket. But there is one way to bring down the price of the iPhone 14. By trading-in your older device. But if you want the best deal possible, you should do it before September 2nd. Why? Read on to find out.

Do note, that this offer is mainly for people in the UK, but even in other countries where there is an established reseller market, this will apply. However, this is not for the official Apple trade-in, since you can only buy the iPhone 14 after it goes for sale. However, if you use this trick smartly, it is sure to save you some big bucks.

According to the UK reselling giant musicMagpie, once the new iPhone model is announced, the trade-in value of the older smartphones falls. So, it is important to not miss out on trading-in the device before the iPhone 14 series is announced. Now, while the iPhone 14 will not be officially announced before the Apple event, the announcement of the event itself can trigger lowering of the price of older models. This happens because the event announcement works as an unofficial announcement for the iPhone, given Apple's track record.

A question you might have is that if you trade-in your device before the iPhone 14 is even launched, how are you going to buy the new device. This is where the resellers come in. Resellers like UK-based musicMagpie allow customers to keep the device for up to 21 days after the trade-in has been invoked. This means, even if