IO's James Bond Game Aims To Stand Next To The Movies, Hitman Series Goes On Hiatus
New details have come to light about Hitman developer IO's new James Bond game, which tells an original story about the superspy's origins. IO studio boss Christian Elverdam told Eurogamer that the aim is to «reinvent» the James Bond video game series with the title. For what it's worth, the next James Bond films wants to be a reinvention of the character with a new actor.
IO's other top boss, Hakan Abrak, said the James Bond game aims to be a product that can «stand next to the TV and the movies and whatnot.» The line about TV is curious because no James Bond TV series have been announced beyond the upcoming reality competition show.
Abrak went on to say that the pitch to James Bond rights-owners MGM and Eon was not for a simple tie-in that would make money based on the name alone.
«It's not just capitalizing on IP and doing one game and trying to earn something--it's not like that. When we commit to something we commit with everything: with community and how we grow this love for the game we're doing, and for the IP that we also promised we will treat like our own. And we'll create a community that the gamers can call their own,» Abrak said.
«This can be something where the gamers say, 'Well it's not just a gamification of a video [and] did they convey Daniel Craig well or not? I don't know, let me look at the pixels.' It's an origin story. It's the beginning of something new and it's the beginning, hopefully, of something that the gamers can call their own,» the executive added.
This tallies with what MGM's Robert Marick said in 2021 about the company's desire to make a truly great James Bond game as opposed to focusing only on leveraging the Bond IP to make money.
«When you look at James Bond, for instance, the
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