Interpret studys says 56% of gamers are interested in earning NFTs in games
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A study of 1,500 console and PC gamers found that 56% of them are interested in earning nonfungible tokens (NFTs) through gaming, according to market research firm Interpret.
That doesn’t mean that NFTs aren’t controversial. In fact, they are, as hardcore gamers have become increasingly vociferous about their opposition to using NFTs, which use the transparent and secure digital ledger of blockchain to uniquely identify digital items. That allows gamers to own NFT items permanently.
Gamers remain concerned that publishers will use NFTs to nickel and dime them through NFT transactions rather than make fun games that games will happily pay for, said Jesse Divnich, senior vice president at Interpret, in an interview with GamesBeat. Gamers are evidently concerned about scams, money laundering, environment effects, and over-monetization — whether those things are accurate or not when it comes to the practices of individual NFT game companies, which have raised a lot of money.
When Ubisoft became the first major games publisher to throw its hat into the NFT ring in December, the gaming community’s reaction was mixed, with many downvoting Ubisoft’s announcement video. Given the experimental nature of their exploration, the French publisher took the feedback to heart and has said that NFTs represent a “major change that will take time.”
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