Instagram Will Show You More Videos, Even If You Hate It
Instagram head Adam Mosseri has explained some of the recent changes on the platform following widespread criticism about the app's increasing focus on videos. Mosseri's explanations come a day after celebrity sisters Kim Kardashian and Kylie Jenner criticized Instagram for neglecting photos and focusing on videos in an apparent effort to emulate TikTok. In separate Instagram Stories on Monday, Jenner and Kardashian bashed the platform, saying it should «Stop trying to be tiktok (sic).»
The duo also started a Change.org petition called 'Make Instagram Instagram Again' that has already received around 150,000 signatures, making it one of the most-supported petitions on the website. Some of the demands in the petition include bringing back chronological timelines — something that Instagram's sister app Facebook did earlier this month. It also urged Instagram to «go back to our roots» as a photo-sharing app by reworking its algorithm to favor photos over videos. Another demand from the celebrity sisters is to listen to the creators rather than make them adapt their content to the changing algorithms on the platform.
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Despite severe criticism from influential creators and the popularity of the online petition, Instagram seems to be in no mood to take a backward step. In a video posted to Twitter earlier today, Mosseri doubled down on Instagram's increased focus on videos and said that the app would become even more video-focused over time. According to him, most people like to watch videos on Instagram, which drives more user interactions, including likes and shares. However, he said the platform will continue to support photos like it always has.
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