"I don't get how you're that tone deaf": Ludwig criticizes Addison Rae's new beauty product
Ludwig Ahgren recently addressed the controversy surrounding Addison Rae's "Screen Break" product. The product claims to protect users against the harmful effects of blue light emissions.
Ahgren released a video on his alternative YouTube channel, Mogul Mail, titled Unsurprisingly, this Tik Tok Star did something dumb. He called out Addison Rae and her product for being ignorant regarding the recent controversies on blue light protection skincare products.
The controversy Ahgren harkened to was Valkyrae's RFLCT skincare line, which similarly advertised products that protected the skin against harmful blue light emissions. Her brand was largely declared a scam and was subsequently closed by the creator herself.
Ludwig began by mocking Sephora, the beauty retail chain. Commenting on how Sephora found a new "Rae," he referenced Valky'rae' and her failed beauty venture RFLCT, which also produced blue light protection products.
Valkyrae's product line landed her at the center of a major controversy, almost leading to her being canceled. The concept of skin problems due to blue light emissions has widely been considered a marketing scam by influencers to make money off impressionable young viewers.
Considering the recency of the RFLCT controversy, Ahgren exclaimed his disbelief at the lack of awareness displayed by Addision Rae and her brand, Item Beauty.
Instagram Post
Ludwig then compared the product launch to a hypothetical situation of him launching Non-Fungible Tokens (NFTs). NFTs have also mostly been met with skepticism. Ahgren sarcastically put his point across, hinting at the ignorance displayed by the TikTok star's actions.
Calling her tone-deaf, Ahgren criticized the creator for not taking the initiative to make an informed
Read more on sportskeeda.com
