How Twitter, Facebook, And TikTok Are Handling The Invasion Of Ukraine

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With Russia Invading Ukraine last week, many global social media companies have been trying to find the right balance between looking after their businesses in Russia while ensuring that they don't act as mouthpieces for Russian propaganda. The conflict in Ukraine is not only taking a massive humanitarian toll. It is also said to affect global businesses, especially the tech sector. According to reports, many observers and industry insiders believe that the war could prolong the chip shortage as both Russia and Ukraine export crucial materials used to produce microchips.

Social media companies often come under fire for not doing enough to stop fake news, propaganda, and misinformation on their platforms. Simultaneously, they also often get attacked for censorship, with people wondering whether corporate entities should be allowed to act as gatekeepers for what people may or may not post online. The debate continues to rage without any clear answer, which makes the response to the current conflict all the more challenging for social media companies, especially those based in the U.S. and other western countries.

Related: Elon Musk Activates Starlink Internet In Ukraine Amid Russian Invasion

Following the invasion of Ukraine, many social media companies are proactively limiting Russian state media and other Russian government agencies from spreading propaganda or monetizing their content. For example, Twitter this week announced plans to add labels to tweets containing links from Russian state-controlled media outlets. The labels will note the affiliation of the linked blogs or media channels to warn users about possible propaganda in the linked source. The micro-blogging platform also said it would reduce the visibility